How to Do a Comparative Market Analysis: A Step-by-Step Guide

A comparative market analysis (CMA) helps estimate the value of a property based on comparisons to current active listings and homes that recently sold. It also involves assigning monetary values to differences in characteristics between homes — such as the gross living area, age of the home, number of bedrooms and bathrooms, etc. — to give you an objective view of what a property is worth.

Key takeaways:

  • The process of completing a CMA involves four steps:
  1. Gathering data on the main property
  2. Researching the market & choose comparable homes 
  3. Evaluating comps and adjust for differences in characteristics
  4. Preparing the CMA report
  • The most basic characteristics to look into include:
  1. Location
  2. Property type and size
  3. Property amenities & special characteristics
  4. Neighborhood trends and statistics

To follow along with the steps involved with completing a CMA, you can use our free CMA worksheet template and fill in each section as you move through this guide.

Download The Close’s Free CMA Worksheet Template

Step 1: Gather data on your subject property

Completing a CMA involves thorough data analytics to get a good understanding of the property you’re evaluating. This includes gathering data like when the property was built, its gross living area, and how many bedrooms and bathrooms it has. If you’re a listing agent, this is a crucial step because being knowledgeable about the home’s characteristics is a key in having an effective marketing plan for the property.

I recommend using public records in researching the property, as these likely have the most accurate and updated information. Many MLSs have the ability to retrieve this data from public records for you, like Corelogic’s Realist or Propertyradar. Once you’ve gathered this data, I also strongly recommend an in-person visit to the property to see if there are any notable discrepancies.

Below is a list of items you should consider when preparing your CMA:















Step 2: Research the market & choose comparable properties

Once you’ve gathered data on your subject property, the next step is to find similar homes as your comparables to support your home’s value. You can use the free CMA worksheet template linked above to follow the steps outlined below, where I go over how you can start the process of finding good comps, as well as key features to take note of.

The Close CMA

Finding good comps

It might be tempting to try and find comps based on specific characteristics, like whether a home has a pool, or how many bedrooms and bathrooms it has. However, I recommend starting at a high level by narrowing down your geographic area and specific neighborhoods. Location is a key factor for buyers, and is arguably one of the most important items when it comes to selecting a home. 

Various resources, such as your MLS, offer map drawing tools and filters to allow you to begin this step of finding your comps. 

  • Distance: The closer a property is to yours, the more likely it is to appeal to the same type of buyer looking to purchase a home in that area. A good rule of thumb for well-populated areas is to limit comps to a 1 mile radius. Rural areas will obviously require a larger radius, which can vary from market to market. 
  • Location to amenities: Good comps should have a similar distance to amenities, such as shopping centers, entertainment areas, and places of employment. 
  • Neighborhood boundaries: Depending on the market, there may be physical markers that identify separate neighborhoods. Freeways and major busy roads are common examples, as properties located past these boundaries don’t generally make for good comps due to differences in architectural design and lot size. 

Key features to analyze

Once you’ve narrowed down the area for your comps, you can start to focus on specific features and characteristics. Using our free CMA worksheet template or the list of features we listed above in step 1, you’ll want to find properties as similar as possible to your subject property. 

You’ll also want to consider the following in selecting your comps:

  • Date of sale: Markets can change rather quickly, so choosing comps that have recently sold can provide a better indication of your subject property’s home versus a more dated comp. A rule of thumb is to choose homes that have sold no more than 6 months ago. 
  • Sales or financing concessions: To get a good apples to apples comparison, it can be a good idea to figure out if there were any seller concessions provided as part of a sale. For instance, a property could have sold for more than normal if the seller agreed to pay for some of the buyer’s loan closing costs. Similarly, a home in need of repairs but was sold as-is could explain a lower-than-expected sales price. 

Step 3: Evaluate the comps & adjust for differences

Once you’ve selected your comps, the next step will be to adjust for any differences in features between your subject property and the comps. This will be something you should expect to do for most of your comps, since it’s rare to find two identical properties. 

For example, in the image below, we can see that our comp property has 1 extra bedroom and is larger by almost 800 square feet. We’ve estimated that the extra bedroom is worth $7,000 in value, with the additional square footage being worth $3,000 in value. In order to see what our subject property is worth based on these differences, we need to adjust the comp property to be as similar as possible. 

This can be done by removing the value of the comp’s extra bedroom and square footage. We take the sales price of the comp, and subtract the corresponding values of $7,000 and $3,000. By subtracting these figures, we can see what the comp would have sold for assuming it did not have the extra bedroom and square footage, and subsequently, the market value of our subject property. The same adjustments can be made across the board for all of a property’s features such as its view, location, age, condition, and other items we’ve mentioned previously.

Infographic illustrates how to adjust a comp related to the features of a subject property in creating a CMA.

Determining the amount of adjustments

So how would you know what the appropriate adjustment amount is? For instance, how would you know whether a buyer values an extra bedroom at $5,000 or $10,000? I’ll be the first to say that you should let the data drive the math. You’ll need to look at other comparables where the primary difference is the bedroom count, and use that difference in sales price to determine the dollar amount to attach to the value of a single bedroom. 

Market trend analysis and value range

Your CMA report can include a range for how much a property is worth. This range can help capture differences in how buyers might value certain items differently. It can also help you account for future changes in the local market that could impact the value of the home. 

For example, construction for a nearby grocery store could help increase the future value of a home, while a city construction project for storm sewers could negatively impact the short-term value due to the anticipated increase in noise.

infographic illustrates how small things can affect the market value - a new Trader Joes could increase the price $5,000 or new carpet could raise the price $3,500.

Step 4: Prepare your CMA report

Now that you’ve got all of the data for your CMA, you’ll need to put it into a format that will be easy to understand and visually appealing. This is a great marketing opportunity for you to really stand apart from other real estate agents, and it’s a chance for you to show your knowledge and expertise in this market. 

In addition to the items listed below, you can include elements from our CMA worksheet as well as our guide for listing presentations

  • Your bio and how to contact you
  • Highlights of the subject property (e.g. features, bedrooms, bathrooms, etc.)
  • Top comparable homes
  • Highlights of homes that recently sold (you can also include homes currently under contract)
  • Neighborhood profile
  • Market statistics (average days on market, price per square foot)
  • Marketing plan
  • Testimonials from your previous clients

CMA templates

For some help in making your CMA report visually pop and be easy on the eyes, you can use software like Cloud CMA or use templates on Canva and Etsy. If you’re looking for some inspiration, below are some examples of aesthetically pleasing CMAs. If you’re using a CMA as part of your prospecting strategy, feel free to also take a look at our prospecting letter templates.

CMA frequently asked questions (FAQs)






Bringing it all together

As a listing agent, a properly researched CMA can help ensure you price a property just right to attract the most buyers and get the highest sales price. As a buyer’s agent, you can ensure your clients place competitive offers to maximize the odds of getting accepted by the seller. While it may be a time-consuming process, conducting the proper due diligence in preparing a CMA can allow you to have a large payoff at the end of the day. 

Have any tips or specific questions? Leave them in the comment section below!

The post How to Do a Comparative Market Analysis: A Step-by-Step Guide appeared first on The Close.

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